Dare to dream !

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In the 21st century, we’re spoilt with choices….plenty of choices. It’s so much that anything complicated or messy will be ignored by us. Complicated banking system, confusing investment type, a machine which is hard to operate, or even a overly-cluttered workspace, just to name a few. These mind-boggling things are fast becoming things of the past.

Don’t believe me? Let’s look at some of the successful products in recent years.

• Apple IPod and IPhone. Simple design. Ease of use. In fact, most of Apple products have been designed with simplicity in mind.
• IKEA’s furniture. If you notice the design in the IKEA store, most of them are pretty simple and clean. Some are a bit cluttered due to the space but overall, they are still relatively simple yet attractive.
• Operation manual used to be text book sized but has now reduced to maybe one a4 paper for most products. People are just too lazy to read long-winded manual. They just want to get straight to the point and save time.
• And if you use Internet everyday, do you prefer a web site design which is messy or a design which is clean and simple?

It’s pretty obvious isn’t it? When there are too many things available to us, we tend to focus more on simple things which we can understand and digest right away. A complicated or messy design has the tendency to make us more sophisticated (not in a good way) and even, at times, frustrated.

So if you are trying to come out with a design or a product, remember that it’s important to solve the problem with as simple a method as possible. Because unlike in the past when anyone who creates complicated product is regarded as a genius…people nowadays prefer the simplistic approach.