Dare to dream !

Just a few days ago (or was it last week? or the week before? I couldn’t remember), I mentioned to some people that the level of creativity among companies/corporations/businesses (and sadly, criminals as well) will rise in 2009 due to the recession. And my “wild guess” seems to be heading to the right direction as mentioned by this article – Recession = More Creativity + Higher Rates of Entrepreneurship.

Why is that so?

Reason is simple. When everyone is having a good time in the good economy, there’s no reason why people should take such high risks and venture into something uncertain – when creativity and entrepreneurship are  concerned, it means uncertainty, even with a proper plan. People are willing to just sit down, relax, and enjoy the benefits and money that the good economy brings. After all, nobody is going to take their rice bowls away from them. And those competitors who try to be too creative? They’ll either perish before we know their name, or they’ll become very successful……….which is VERY RARE.

Well, that’s the assumption of most people anyway.

But when time is bad and economy has gone terribly wrong, some people will lose their jobs and some businesses/corporations/companies will be forced into a corner or a tight spot. Remember that I mentioned before, when one is pushed to a corner without anywhere to run……..one will be forced to take the risk which he/she was not willing to take few months before. Dire circumstances call for desperate changes. If they don’t change, they’ll just perish like the rest.

That is why when people have nothing more to lose (like jobless people), they will be willing to take up higher risks and be creative. Same goes for businesses and corporations because when the “normal way” doesn’t save them…….maybe the “abnormal way” will.

So expect to see more creative products (and sometimes useless) and ideas coming out in 2009. As consumer, let’s enjoy the ride. We deserve it! After all, our money is becoming a rare commodity in 2009!

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