The power of word-of-mouth
The other day, I drove pass Shell station and my friends started discussing which company has the better fuel – Shell, Mobil, Caltex or Esso (Petronas is not applicable)? A lot of them said Shell because it can actually last longer. And everyone believes so.
Then I asked them. Did they actually try that out or prove that theory/belief?
Nope. None of them did.
Honestly speaking, I’m one of those Shell supporters because my bro-in-law told me that Shell can actually last longer. From where he heard that from, I’ve no idea.
Well, that’s the power of word-of-mouth. If someone says you’re good, a lot of people will believe you are especially if it is very difficult or troublesome to prove otherwise. If someone says Shell is good, a lot of people will not be bothered to test it out by driving their car out…pump using Shell’s fuel….and go around to see how far they can go. It’ll be too troublesome and time consuming for us. Also, that is not our job…that’s the job of the folks from Mythbusters. 
So if you’re planning to come out with a product, try to make it a good one or at least an OKAY one…but make everyone believes it’s good. 
Also, make sure it’s not easy to prove that your product is actually not that OKAY. People will be too lazy to prove your product is not OKAY.
Last but not least, never underestimate the power of word-of-mouth. It can either be your best ally in marketing…or your worst foe.
Nonsense. It’s the car they used actually. Some cars have higher fuel consumptions, some not.
Harmonys last blog post..Friday’s weekly picture!
I tried actually but not very scientifically, Shell (regular) lasts longer but you’ll lose pick-up power. Petronas (regular) has better balance IMHO. Esso (regular) loses out on both areas. I’ve heard BHP lasts the longest, but never tried.
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@ Harmony
We’re focusing more on how true a certain “fact” is….not because it really is a fact…but more like people are not willing to try it out.
LOL, of course the car used is a factor but it’s not important in this argument.
@ boringest
Petronas? :O
I find regular Shell is not very powerful…V Power is…but very expensive. =_=